Avery
Staff Product Designer
Helping customers move from consideration to confident creation across Avery’s shopping and browser-based design experiences.
Project Type
E-commerce & Design Tools
Scale proof
1M+ monthly users
Helping customers choose the right product
Customers often struggled to understand which material, size, or product configuration best fit their needs. I redesigned comparison and selection experiences to bring clearer decision support directly into the shopping journey.
48%
Usability improvement
42%
Fewer related support inquiries
Making designs discoverable earlier
Avery’s templates originally lived inside Design & Print Online, which made them difficult to discover through search and hard to browse before entering the design tool. I helped bring those templates onto indexable Avery.com pages so customers could discover designs earlier and move into the creation experience with more confidence.
Creating a more consistent design experience
Design & Print Online had grown without a reusable visual system, which made it harder to maintain consistency across desktop and mobile. I refreshed the visual language, improved mobile navigation, and established reusable patterns the team could build from going forward.