Construction Management Platform
Founding Product Designer
0-to-1 for a construction management platform, shaping product strategy, core workflows, visual direction, and the systems needed to scale across the business.
Project Type
Construction SaaS
Services
Product Strategy, Design Systems, AI Workflow Design, Design Leadership
Context
Led 3 designers · 0-to-1 · ~$20M project volume in private beta
PRODUCT STRATEGY
Making a massive platform understandable
Sledge connected construction work that was often fragmented across specialized software, spreadsheets, email, documents, and manual handoffs. We organized the product story around three recognizable stages: winning work, running projects, and managing money.
BID
Win work
Opportunities, bids, estimates, bid packages, and contracts.
BUILD
Run projects
Scheduling, Daily Logs, RFIs, submittals, documentation, Punch List, and Closeout.
PAID
Manage money
Bills, invoices, pay applications, lien waivers, budgets, and change orders.
One connected platform for moving construction work from opportunity to completion and payment.
MARKETING SYSTEM
From a one-page presence to a scalable product story
What began as a one-page presence evolved into a reusable marketing system for explaining Sledge across products, industries, and conversion points. A friendly, dimensional visual language helped make an expansive construction platform feel more tangible and approachable.
A reusable feature-page structure translated complex capabilities into focused product stories.
The same system adapted Sledge’s platform story to the needs and language of different construction audiences.
The waitlist turned product interest into a focused conversion path as Sledge moved toward private beta.
A consistent transition from the public marketing experience into product access.
OUTCOME
Creating clarity around an ambitious product
I helped transform Sledge from an ambitious collection of construction capabilities into a more coherent product story, scalable marketing system, and design foundation the wider team could extend.